Are you scared of picking up the phone?
Or do you make loads of calls and not get anywhere with them?
Then it’s easy to start to avoid it. But in this day and age it’s an important part of your sales arsenal – after all, how many emails did you get yesterday versus how many phone calls?
When working in sales and with sales people, I often hear reference to the ‘cold call’.
This is seen as a big scary monster type of call. But why? Often the image we have is of mass, one size fits all batch of calls using the same generic script – we’ve all received them, and hated them – and I don’t believe many people can sell to their maximum potential with this approach