I know we all use email.
I know we all post on Facebook.
I know it's quick and easy.
Often when you are running a business, sales is just one part of what you do – you are also the Head of Finance, the Executive Director of HR, the Technical Chief, the Marketing Guru, the Vice President of Operations and the Chief Organiser of the Christmas party.
But none of these are actually the reason you set up a business – the reason you run a widget business is because you are passionate about widgets. Your widgets are the best in the world. You can design and manufacture widgets better than anyone else – but no one is buying them! You need to get your Sales hat on.